Layla Ressler, Principal
Layla Ressler has more than 20 years of experience developing and implementing public policy, marketing and communications programs as well as working to expand private sector businesses. Her experience in both the private and public sector provides unique insight that achieves success. Using proven tools and methodologies, Layla will work in close partnership with you and your team to understand what makes your business unique and identifying ways to achieve excellence and profitability. This private sector understanding combined with relationships and political positioning will provide results.
Prior to founding Social Matters, Layla Ressler served as Chief of Staff to City of Phoenix Councilman Michael Nowakowski, Chief Operations Officer for JSL Management and Director of Communications for the Greater Phoenix Chamber of Commerce.
Connections Marketing & Communications
Patty Johnson has nearly 20 years of experience developing and implementing integrated marketing, communications and public relations programs for businesses in Arizona and throughout the western United States. Patty is directly involved with clients, which allows her expertise in media relations, strategic planning and marketing to help achieve their goals.
Having both agency and in-house public relations and marketing experience, Patty brings a unique perspective to the implementation of plans and works closely with clients to appropriately manage responsibilities and resources, maximizing budgets.
Prior to launching Connections Marketing & Communications in 2007, Patty served as Director of Marketing for one of the largest law firms in the western United States. Earlier in her career, Patty was a Sr. Public Relations Account Executive with Lavidge & Baumayr, one of the top advertising and public relations firms in Arizona.
Bret Nordin, Halo Effects
Brett Nordin is an internet marketing expert and founder of Halo Effects, LLC, a ten year old digital marketing firm headquartered out of Scottsdale, AZ. Brett has a passion for helping start-up, high-growth and local businesses achieve success with effective internet marketing and social media marketing campaigns.
Brett is the author of the book, "Legally Dominate Google", a guide to helping firms market online by using local search marketing methods.
Halo Effects, LLC is an internet marketing firm providing online marketing services for small to medium sized businesses in the United States, with an emphasis on local internet marketing in Arizona.
As more large companies came online, paid advertising methods like Pay Per Click became increasingly more expensive. Halo Effects adapted by providing clients inexpensive website traffic through search engine optimization, local search engine marketing, social media and Pay Per Click campaigns that were geographically and niche targeted.